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Web Application2024

InfluencerX Voting Platform

Scaled to 10M+ concurrent users in 22 days

www.exhibit.tech
InfluencerX Voting Platform — live website screenshot
10M+
users
<1s
performance
99.99%
uptime

Exhibit Magazine India Pvt. Ltd.

Architected and built the InfluencerX voting platform from scratch — a real-time voting system for influencer competitions that scaled to handle 10 million concurrent users within just 22 days of launch.

LaravelRedisNGINXCDNLaravel QueuesMySQLGCP
The Challenge

Problem Statement

The platform needed to handle massive bursts of traffic during voting windows — millions of simultaneous vote submissions with sub-second response times, zero data loss, and real-time leaderboard updates.

The Solution

How I Solved It

Implemented Redis caching for vote counts, Laravel Queues for asynchronous vote processing, CDN optimization for static assets, and autoscaling NGINX infrastructure. The architecture ensured sub-second API response times throughout the entire 22-day campaign.

Results Achieved

10M+ concurrent users handled
Sub-second API response times maintained
Zero downtime during peak traffic
22-day campaign completed flawlessly

Key Takeaways

1. You don't need expensive infrastructure to scale — Redis as the source of truth and CDN-first delivery solved 80% of our scaling challenges.
2. Async processing is non-negotiable at scale — moving MySQL writes off the hot path into Laravel Queues was the single biggest performance unlock.
3. Pre-warming infrastructure saves more than auto-scaling alone — we kept 2x baseline capacity during peak hours.
4. Sub-second response times aren't a nice-to-have, they're table stakes — anything over 1 second and users drop off during voting.

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